Launch01
Launch kits for apps and SaaS
A product video, a landing page and the first month of content, made by the studio that knows how your app works.
Marketing / Ads, content, pagesQuoted to your launch
Marketing that gets you noticed.
Your product is live. Now it needs an audience. We make the launch videos, ads, content and landing pages that put a new product, or a local business, in front of the people it is for. Nothing goes out without your approval.
01 / What we doFour services
Made to be watched, built to be clicked.
An ad earns attention. A page turns that attention into a call, a booking or a sign-up. We make both, so one does not let the other down.
Video ads02
Video ads
Short ads for Instagram, TikTok, YouTube and Facebook. We write, produce and edit them with AI video tools, and a person reviews every ad before you see it.
Social03
Social content and posting
A steady run of short videos and posts for your pages, planned a month ahead and scheduled to your accounts once you have approved each one.
Pages04
Landing pages and websites
Fast pages built by our software side, so every ad and every post has somewhere good to send people.
02 / Anatomy of an adTwenty-five seconds
Three seconds to earn the next twenty.
People decide almost at once whether to keep watching. So every ad we make is built in three parts, and the first part is made three times.
0 to 3 seconds
The hook
One question, one image or one line that makes your customer stop scrolling. You get three versions so you can see which one holds people.
3 to 20 seconds
The story
What you offer and why it matters to the person watching, with captions throughout so it still works with the sound off.
Last 5 seconds
The call to action
One clear next step, such as book, call or visit, shown on screen and spoken aloud.
03 / Ways to work with usQuoted to what you need
One launch, or a steady drumbeat.
There are three common places to start. Tell us which sounds closest and you get a written quote for exactly that.
A single ad
One finished ad, to see how we work or to promote a single offer.
- One ad, 15 to 30 seconds
- Three versions of the opening to test
- Vertical and square cuts, with captions
- A round of revisions
A launch
Everything a new app or product needs for its first month in public.
- A product video that shows what it does
- A landing page built to convert
- Launch-week ads and posts
- A month of content, planned with you
Every month
New ads and content each month, so your pages and campaigns never run stale.
- A set number of new ads a month
- A planning call every month
- Posting to your accounts, if you want it
- A report on what worked
Every quote is written to your business and agreed before work starts. The cost of running ads on each platform is separate and is paid by you directly.
04 / How an ad gets madeBrief to sign-off
Four steps, and you approve two of them.
-
Brief
A 30-minute call about your business, your offer and the customers you want to reach.
You give usYour logo, colours and offer -
Script
We write the script and set the visual style. Nothing is produced until you say yes.
You approveThe words and the look -
Production
We generate the footage, add voice, music and captions, and edit it into finished cuts.
We deliverEvery cut, in every size -
Sign-off
You review the ad and ask for changes. Nothing is published without your written approval.
You approveThe finished ad
05 / Rules we work byHonest advertising
Nothing we would not put our name on.
A
No invented proof
We never make up reviews, results, or people presented as your customers.
B
AI is labelled where it must be
Scenes made with AI carry a label wherever the platform or the advertising rules ask for one.
C
Your profession's rules apply
For dentists and other regulated professions, we write to your college's advertising rules and you sign off on every ad.
06 / QuestionsAbout marketing
Asked often.
Will people be able to tell the ad was made with AI?
Sometimes, yes. We pick styles where AI video looks good, such as product shots, motion graphics and illustrated scenes. We do not create fake people posing as your customers or staff.
Do you manage ad budgets and paid campaigns?
Not yet. We make the ads, the content and the pages. You or your agency run the paid campaigns. If you want, we also post to your accounts once you approve each piece.
Who owns the finished ads?
You do, once the invoice is paid. We ask your permission before showing your ad in our reel.
How much does it cost?
It depends on what you need made and how often. Tell us about your product or business, and you get a written quote before any work starts.
Do I have to be a software client to use this?
No. Marketing is available on its own, to founders launching an app and to local businesses that have nothing to do with software.
Do you work with businesses outside Kitchener-Waterloo?
Yes. Everything is done online, so we work with businesses across Canada and the United States.
The first call is free
Tell us what you are launching.
We will suggest where to start, and tell you plainly if marketing is not what you need right now.